March 2014 - Creative Fields

Website for documentary by Creative Fields

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TU-95 Tupolev Soviet Bomber. Referred to NATO as The Bear. At over 150 feet in length, this four-engine turboprop-powered strategic bomber and missile platform was first flown in 1952. It entered service with the Soviet Union in 1956 and quickly became an icon of the Cold War threat to North America.

TU-95 Tupolev Soviet Bomber. Referred to NATO as The Bear. At over 150 feet in length, this four-engine turboprop-powered strategic bomber and missile platform was first flown in 1952. It entered service with the Soviet Union in 1956 and quickly became an icon of the Cold War threat to North America.

In 1997 Greg Marshall had completed a half- hour video documentary called Tracking Distance. Set upon the remnants of Canadian Forces Station (C.F.S.) Dana, a NORAD Pinetree Line radar station, which operated from 1962 – 1986, it examined some of Canada’s role during the Cold War. With over 200 service personnel and their families present at the site it officially closed August 30, 1987. In 25 years of operation, countless military families and personnel were connected with the station. The video explores what remains and what people thought of Cold War situation during its operation. It is based on interviews with a variety of individuals, each with a personal connection to the closed radar station. Last broadcast on SCN TV 2004,  after a 5 year broadcast license, it originally debuted at 1998 Yorkton Film Festival. Production was made possible through a co-production with The Banff Centre for the Arts, EM Media, with financial assistance of the Alberta Heritage Trust Fund and the NFB. You can watch it the video online at TrackingDistance.com
Retired radar technician John Armstrong stands before an old guardhouse at a NORAD radar site, 1997, CFS Dana, Saskatchewan.

Retired radar technician John Armstrong stands before an old guardhouse at a NORAD radar site, 1997, CFS Dana, Saskatchewan.

Pinnacle Mediation Logo Rebrand

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Creative Fields recently completed a logo rebrand project with Pinnacle Mediation of Calgary. After consulting with the client, she expressed some ideas that she wanted to follow, one of which being a Celtic Knot design. Another aspect she wanted to highlight in the redesign is that there are three elements in mediation, the two sides trying to meet in agreement and then a mediator that tries to resolve the issues between the two. Taking these into consideration, a number of prototypes where constructed, along with some completely different off-the-wall variations as well.

Here is the old version of the brand…

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Using a Venn diagram approach, the logo began to take further form. Two concentric circles were combined within the three conjoined circles meant to signify the process of mediation.

4Petal

Pinnacle

The logo was beginning to take hold, with the inclusion of a Celtic Knot.

Pinnacle_Logo_Protoype_2Further refinements were made including some lighting highlights…

PinnacleMediationLogoPrototypes7

In order to get away from the appearance of a face in the inner area of the logo, the last change came about to resolve the logo in its final form to which the client was very happy with. The next phase for the brand now that print letterhead has also been produced will be to redesign Pinnacle Mediation’s website.

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