Greg Marshall - Creative Fields

Animated Installation Video

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Installation Animation Product Video for Euroshield®

In the Summer and Fall of 2015, Creative Fields was pleased to work with a local Calgary success story, Gem Euroshield, maker of environmentally friendly roofing products made from recycled tires. This installation animation video aids viewers in the proper installation of EuroLite Slate roofing product. Three different product versions were made in total including EuroLite Shake and Euroslate. The resulting animations were basic in the stylistic approach provide viewers with a no non-sense understanding in the fundamental steps required to properly ensure the correct installation of the roofing material. GEM Euroshield was very pleased with the end results of this extensive project, and it shows their commitment in customer satisfaction. Even though the company had very detailed online installation manuals illustrating the correct installation procedures, having a product-line of installation videos embedded on their website would directly benefit the installers and purchasers of the product.  In utilizing animation the project could be updated if need be in the future with any product updates without having to commit time and time again the expense of re-shooting the process in hiring a video production crew.

Euroshield animated installation video

EUROSHIELD® Roofing Products were created over 15 years ago with the goal of diverting and recycling the tremendous deluge of used tires ultimately destined for landfill. Years of research and development led to the creation of a unique formula, containing approximately 95% recycled materials, for the production of the world’s finest synthetic roofing products available on the market today. From 600 to 1,000 rubber tires are used in the production of a EUROSHIELD® roof for an average-sized home. Scrap material generated during the installation process can be collected and recycled again – virtually eliminating environmentally harmful waste.

Euroshield animated installation video

EUROSLATE® is designed to accurately replicate the look and texture of a traditional heavy chiseled-edge slate, but without the considerable weight and high cost associated with real slate. Extremely impact resistant, it can be walked on without risk of damage and withstands the most destructive hail. Fast and easy to install.

Visit www.euroshieldroofing.com for more information on this great environmentally friendly roofing product.

Website Launch for Pinnacle Mediation

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pinnacle_mediation

The launch of Pinnacle Mediation’s website occurred in December 2014 after a brand redesign for Jeannette Bourgeault. It was great to work with her throughout the entire process building a brand presence to represent her as independent conflict resolution mediator. Jeannette services include workplace mediation, team Assessment, workplace facilitation, workplace conflict training workshops, couples coaching, couples mediation workshops, and family mediation.

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DDG Ampia Win for TEDxYYC Promo

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April 14, 2014 – Congrats to Chris Krieger of DDG and to the rest of the hard working folks at DDG, Wax, Derek Heisler and Redemption Audio on the TEDxYYC 2013 Promo for the Ampia Award win over the weekend. Creative Fields was glad to take part in the making of this video with by adding compositing and titles. This was a great project to work on, seeing it start from the shooting stage to the completion and final event presentation at the Epcor Centre in Calgary in 2013. It is a terrific example of how smaller companies can work together to achieve excellence in the video production industry.

TEDxYYC Promo video

Ampia_TEDxYYC

Website for documentary by Creative Fields

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TU-95 Tupolev Soviet Bomber. Referred to NATO as The Bear. At over 150 feet in length, this four-engine turboprop-powered strategic bomber and missile platform was first flown in 1952. It entered service with the Soviet Union in 1956 and quickly became an icon of the Cold War threat to North America.

TU-95 Tupolev Soviet Bomber. Referred to NATO as The Bear. At over 150 feet in length, this four-engine turboprop-powered strategic bomber and missile platform was first flown in 1952. It entered service with the Soviet Union in 1956 and quickly became an icon of the Cold War threat to North America.

In 1997 Greg Marshall had completed a half- hour video documentary called Tracking Distance. Set upon the remnants of Canadian Forces Station (C.F.S.) Dana, a NORAD Pinetree Line radar station, which operated from 1962 – 1986, it examined some of Canada’s role during the Cold War. With over 200 service personnel and their families present at the site it officially closed August 30, 1987. In 25 years of operation, countless military families and personnel were connected with the station. The video explores what remains and what people thought of Cold War situation during its operation. It is based on interviews with a variety of individuals, each with a personal connection to the closed radar station. Last broadcast on SCN TV 2004,  after a 5 year broadcast license, it originally debuted at 1998 Yorkton Film Festival. Production was made possible through a co-production with The Banff Centre for the Arts, EM Media, with financial assistance of the Alberta Heritage Trust Fund and the NFB. You can watch it the video online at TrackingDistance.com
Retired radar technician John Armstrong stands before an old guardhouse at a NORAD radar site, 1997, CFS Dana, Saskatchewan.

Retired radar technician John Armstrong stands before an old guardhouse at a NORAD radar site, 1997, CFS Dana, Saskatchewan.

Pinnacle Mediation Logo Rebrand

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Creative Fields recently completed a logo rebrand project with Pinnacle Mediation of Calgary. After consulting with the client, she expressed some ideas that she wanted to follow, one of which being a Celtic Knot design. Another aspect she wanted to highlight in the redesign is that there are three elements in mediation, the two sides trying to meet in agreement and then a mediator that tries to resolve the issues between the two. Taking these into consideration, a number of prototypes where constructed, along with some completely different off-the-wall variations as well.

Here is the old version of the brand…

Pinnacle_Old_GIF

 

Using a Venn diagram approach, the logo began to take further form. Two concentric circles were combined within the three conjoined circles meant to signify the process of mediation.

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Pinnacle

The logo was beginning to take hold, with the inclusion of a Celtic Knot.

Pinnacle_Logo_Protoype_2Further refinements were made including some lighting highlights…

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In order to get away from the appearance of a face in the inner area of the logo, the last change came about to resolve the logo in its final form to which the client was very happy with. The next phase for the brand now that print letterhead has also been produced will be to redesign Pinnacle Mediation’s website.

Pinnacle_Mediation_Logo

Gord Bamford wins big at Canada’s country music awards

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It was great to take part in this important event for Canadian Country music. Sticking to a pre-existing layout from CBC, working with Corkscrew Media in Calgary, I was happy to be working on putting together the broadcast graphics for this live event. Most of the creative work came in the form of the roll call which added photos of each of the artists this year.

Gord Bamford really cleaned up that night, with 5 awards to his credits.

Gord Bamford wins big at Canada’s country music awards

CCMA_Gord_Bamford

TEDxYYC – Where Ideas Mix 2013 Event Video

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Creative Fields took part in the making of the TEDx YYC – Where Ideas Mix event video that was played before an audience of over 1000 people at the EPCOR Centre in Calgary. The event was also streamed online to a much larger audience. The all day event featured people like awarding winning author John Vaillant,  city planner John Stanley, and Renaissance woman Rebecca Northan.

Speakers

Creative Fields was pleased to work with Wax, Deluxe Design Group, photographer Derek Heisler, and Redemption Audio in the making of this fantastic video. Title effects and compositing went into project from Creative Fields.

TEDx YYC Event Video