Food for thought Archives - Creative Fields

Animated Installation Video

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Installation Animation Product Video for Euroshield®

In the Summer and Fall of 2015, Creative Fields was pleased to work with a local Calgary success story, Gem Euroshield, maker of environmentally friendly roofing products made from recycled tires. This installation animation video aids viewers in the proper installation of EuroLite Slate roofing product. Three different product versions were made in total including EuroLite Shake and Euroslate. The resulting animations were basic in the stylistic approach provide viewers with a no non-sense understanding in the fundamental steps required to properly ensure the correct installation of the roofing material. GEM Euroshield was very pleased with the end results of this extensive project, and it shows their commitment in customer satisfaction. Even though the company had very detailed online installation manuals illustrating the correct installation procedures, having a product-line of installation videos embedded on their website would directly benefit the installers and purchasers of the product.  In utilizing animation the project could be updated if need be in the future with any product updates without having to commit time and time again the expense of re-shooting the process in hiring a video production crew.

Euroshield animated installation video

EUROSHIELD® Roofing Products were created over 15 years ago with the goal of diverting and recycling the tremendous deluge of used tires ultimately destined for landfill. Years of research and development led to the creation of a unique formula, containing approximately 95% recycled materials, for the production of the world’s finest synthetic roofing products available on the market today. From 600 to 1,000 rubber tires are used in the production of a EUROSHIELD® roof for an average-sized home. Scrap material generated during the installation process can be collected and recycled again – virtually eliminating environmentally harmful waste.

Euroshield animated installation video

EUROSLATE® is designed to accurately replicate the look and texture of a traditional heavy chiseled-edge slate, but without the considerable weight and high cost associated with real slate. Extremely impact resistant, it can be walked on without risk of damage and withstands the most destructive hail. Fast and easy to install.

Visit for more information on this great environmentally friendly roofing product.

Pinnacle Mediation Logo Rebrand

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Creative Fields recently completed a logo rebrand project with Pinnacle Mediation of Calgary. After consulting with the client, she expressed some ideas that she wanted to follow, one of which being a Celtic Knot design. Another aspect she wanted to highlight in the redesign is that there are three elements in mediation, the two sides trying to meet in agreement and then a mediator that tries to resolve the issues between the two. Taking these into consideration, a number of prototypes where constructed, along with some completely different off-the-wall variations as well.

Here is the old version of the brand…



Using a Venn diagram approach, the logo began to take further form. Two concentric circles were combined within the three conjoined circles meant to signify the process of mediation.



The logo was beginning to take hold, with the inclusion of a Celtic Knot.

Pinnacle_Logo_Protoype_2Further refinements were made including some lighting highlights…


In order to get away from the appearance of a face in the inner area of the logo, the last change came about to resolve the logo in its final form to which the client was very happy with. The next phase for the brand now that print letterhead has also been produced will be to redesign Pinnacle Mediation’s website.


TEDxYYC – Where Ideas Mix 2013 Event Video

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Creative Fields took part in the making of the TEDx YYC – Where Ideas Mix event video that was played before an audience of over 1000 people at the EPCOR Centre in Calgary. The event was also streamed online to a much larger audience. The all day event featured people like awarding winning author John Vaillant,  city planner John Stanley, and Renaissance woman Rebecca Northan.


Creative Fields was pleased to work with Wax, Deluxe Design Group, photographer Derek Heisler, and Redemption Audio in the making of this fantastic video. Title effects and compositing went into project from Creative Fields.

TEDx YYC Event Video