The launch of Pinnacle Mediation’s website occurred in December 2014 after a brand redesign for Jeannette Bourgeault. It was great to work with her throughout the entire process building a brand presence to represent her as independent conflict resolution mediator. Jeannette services include workplace mediation, team Assessment, workplace facilitation, workplace conflict training workshops, couples coaching, couples mediation workshops, and family mediation.
Uncategorized Archives - Creative Fields
April 14, 2014 – Congrats to Chris Krieger of DDG and to the rest of the hard working folks at DDG, Wax, Derek Heisler and Redemption Audio on the TEDxYYC 2013 Promo for the Ampia Award win over the weekend. Creative Fields was glad to take part in the making of this video with by adding compositing and titles. This was a great project to work on, seeing it start from the shooting stage to the completion and final event presentation at the Epcor Centre in Calgary in 2013. It is a terrific example of how smaller companies can work together to achieve excellence in the video production industry.
Creative Fields recently completed a logo rebrand project with Pinnacle Mediation of Calgary. After consulting with the client, she expressed some ideas that she wanted to follow, one of which being a Celtic Knot design. Another aspect she wanted to highlight in the redesign is that there are three elements in mediation, the two sides trying to meet in agreement and then a mediator that tries to resolve the issues between the two. Taking these into consideration, a number of prototypes where constructed, along with some completely different off-the-wall variations as well.
Here is the old version of the brand…
Using a Venn diagram approach, the logo began to take further form. Two concentric circles were combined within the three conjoined circles meant to signify the process of mediation.
The logo was beginning to take hold, with the inclusion of a Celtic Knot.
In order to get away from the appearance of a face in the inner area of the logo, the last change came about to resolve the logo in its final form to which the client was very happy with. The next phase for the brand now that print letterhead has also been produced will be to redesign Pinnacle Mediation’s website.
It was great to take part in this important event for Canadian Country music. Sticking to a pre-existing layout from CBC, working with Corkscrew Media in Calgary, I was happy to be working on putting together the broadcast graphics for this live event. Most of the creative work came in the form of the roll call which added photos of each of the artists this year.
Gord Bamford really cleaned up that night, with 5 awards to his credits.